Session Details

Session Details2019-01-07T06:21:08+00:00

Service Blueprints: How the (User Experience) Sausage is Made

Presented by: Cat Swetel
Time: Thursday, Jan. 10, 3:30 PM - 4:30 PM

What constitutes user experience? It is not simply a collection of technology capabilities. The experiences of users and customers are created by an ecosystem of people, products, platforms, infrastructure, etc. When designing and creating experiences, the whole ecosystem must be considered including the way that ecosystem affects and changes human behaviors. Service blueprints, a service design technique, can be an important tool for illuminating and making design decisions in the context of the whole value network. By understanding the value network, even teams several steps removed from customers can orient themselves towards great user experience.

Room: MangroveTags: Design (UI/UX/CSS)Level: Introductory and overview