User Interviews: More than Just a Conversation
Presented by: Ash Banaszek
Anyone who can carry a conversation can interview users, right? Not so. Gaining insight into user requirements, needs, and frustrations is a nuanced process. Without the proper training, even well-meaning researchers can lead, bias, and manipulate users into getting the answers researchers want--instead of getting the real story needing to be told. In this talk, Ash will guide you through the basics of conducting user interviews:
* Picking the right interview type
* Asking the "right" questions
* Do's/Don'ts of Interacting with Users
* How to interpret your results
User research is difficult to do well and requires lots of practice. After this talk, you should have the resources you need to take the next steps to better user research.